MODEL | KD50X72KPU Discover 4K HDR, a thrilling experience Pictures come vividly to life on this Sony BRAVIA 4K TV, immersing you in the drama and excitement of movies and games. Supporting a variety of HDR formats including HDR10 and Hybrid Log-Gamma, it brings the best of 4K from disc, broadcasting or streaming into your home Reproduces a wider, more precise range of colours By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life. Empowering pictures with colour and depth Whether you’re watching digital or analogue content, BRAVIA ENGINE with full digital processing produces beautifully detailed high definition pictures and less noise. It optimises colour and contrast in the TV so you can enjoy vivid scenes, full of depth. Watch what you love, control it with your voice Search for shows, get recommendations, even control your TV faster with your voice. Ask Google for a little help on your big screen.